Beverley Morden

Managing Director - PriceWaterhouseCoopers - Toronto

Beverly Morden is a managing director in the Revenue Optimization practice within the Advisory Services practice of PricewaterhouseCoopers LLP working in the Toronto office. The focus of her efforts is on helping Management Teams grow their top lines. As the former CEO of a publicly traded company, Beverley is able to relate well to the issues faced by executives and boards of directors and is the senior business advisor on selected accounts.

Beverley has more than 30 years of management and executive experience in entrepreneurial, publicly traded and privately held mid to large-sized organizations, mostly as a driver of change. She has been instrumental in improving the profitability, and accelerating the growth, of a diverse range of businesses. Working with the C-Suite, Beverley defines and orchestrates broad-based performance improvement and change programs, incorporating multiple functional elements including process, sales and marketing, IT, finance and HR.

In three distinct industry settings as both the leader and a member of executive teams, Beverley has developed the ability to analyze the business environment facing companies, understand competitive threats and assess the internal capabilities of companies. Blending the knowledge of the external environment with the strategic ambitions of the business and the capabilities of the organization and following with activity-based costing analyses, repositioning products and services, acquiring and integrating businesses and identifying organic growth opportunities, Beverley has developed and implemented practical action plans for improved performance.

Beverly has a BA (Business and Psychology) and is a graduate of the YPO President’s Program at Harvard University in Cambridge, Massachusetts.