Introduction

Executives in the News (EITN) is a site that provides information about current and former business personalities as well as up-and-coming business people who appear in media, both tradtional and social media.

Barry Avrich

Barry Avrich, Toronto, Ontario. Born in Montreal, Quebec. Barry Avrich is a veteran creative marketing professional and is currently President of Endeavour, a full service advertising agency. Barry has worked in sponsorship and marketing with major brands including American Express, Starbucks, Diesel, Cineplex, The Rolling Stones and many others. Barry is also an award winning film director, most recently, THE LAST MOGUL: The LIFE & TIMES OF LEW WASSERMAN, and author of three marketing books including the best selling; SELLING THE SIZZLE: The Magic and Logic of Entertainment Marketing. Barry is also a director of The Toronto International Film Festival Group, Stratford Festival of Canada, Best Buddies Canada, One x One Foundation, The International Emmy Awards and a member of Young President’s Organization. Barry is also President of Melbar Entertainment Group, a film and television production company.

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