Uwe Stueckmann

Senior Vice President Cossette and General Manager Blitz Direct, Data, & Promotion

Uwe Stueckmann, a leading figure in the Canadian direct marketing and CRM industry, is joining the Cossette Communication Group in Toronto as Senior Vice-President and General Manager of Blitz Direct, Data & Promotion.

Stueckmann, who has more than 15 years experience in direct marketing, CRM and customer loyalty program development, was most recently Vice-President of Marketing with Lowe’s Companies Canada, the U.S.-based home goods retailer that is launching soon in Canada. Before that, Stueckmann spent five years with Shoppers Drug Mart, managing the drug store retailer’s Optimum card loyalty and CRM programs.

“Direct response marketing is playing an increasingly important role in the marketing mix, particularly with the rising influence of consumer control,” says Brett Marchand, Cossette Group Executive Vice-President and Toronto General Manager. “We spent several months searching for the right person to head our direct response business and believe that with Uwe Stueckmann we have brought on board one of the best CRM, brand response and retail specialists in the country.”

Stueckmann, who also worked in database management and loyalty programs at the Loyalty Group (Air Miles Rewards) and Petro-Canada, worked closely with Blitz in developing the Optimum loyalty card program at Shoppers Drug Mart.

“Having had the opportunity to work with Blitz as a client and having seen the great work they’ve done over the years makes me very excited to lead this organization in the next phase of its growth,” says Stueckmann.